EA Hints at New Player ID Technology


At the bitter end of EA’s Q1 2013 Investor conference call, CEO John Riccitiello dropped an intriguing hint: “We are building a technology platform to recognize each player with a unique ID, and to service them across multiple devices.” Given the company’s plans to expand its Origin digital download service onto iOS, this suggests that the company one day hopes to expand the platform’s orange tentacles onto all manner of devices, keeping track of players as they move from PC, to mobile, to social, to console, and then back again.

What say you, Game Front? Are you ready to be serviced across multiple devices? Riccitiello’s proposal sounds both convenient (if you play a lot of EA-owned titles) and icky (if you don’t want them recognizing you everywhere you go).

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6 Comments on EA Hints at New Player ID Technology


On August 1, 2012 at 3:32 pm

Already stopped buying EA games because they are not on Steam.

This won’t affect me one bit.


On August 1, 2012 at 6:12 pm

If Origin is any indication, whatever they have planned will be awful to use and cause more bugs than anything else.


On August 1, 2012 at 9:06 pm

Who cares about ea all they want is money and their customer support is horrific, I still have a ticket open from two years ago…never got a reply


On August 1, 2012 at 10:44 pm

Instead of giving them your email address, all you need to do is give them your Social Security number. Then you dont have to be bothered by EA’s nickle and dime tactics as they’ll just be able to take the money directly out of any bank account or pay check directly giving you the peace of mind knowing youre being screwed by such an excellent service.


On August 1, 2012 at 11:46 pm

They are assuming direct control.


On August 2, 2012 at 6:40 am

Recognise us with a unique ID and track our online activities, anyone else getting a `Big BrotherĀ“ vibe from them?

I am with the many, many others and do not care less what they do, I stopped supporting the company with my custom long ago.