EA Hints at New Player ID Technology
At the bitter end of EA’s Q1 2013 Investor conference call, CEO John Riccitiello dropped an intriguing hint: “We are building a technology platform to recognize each player with a unique ID, and to service them across multiple devices.” Given the company’s plans to expand its Origin digital download service onto iOS, this suggests that the company one day hopes to expand the platform’s orange tentacles onto all manner of devices, keeping track of players as they move from PC, to mobile, to social, to console, and then back again.
What say you, Game Front? Are you ready to be serviced across multiple devices? Riccitiello’s proposal sounds both convenient (if you play a lot of EA-owned titles) and icky (if you don’t want them recognizing you everywhere you go).