Posted on April 26, 2008,

18% of HDTV Purchases Due to Gaming


The continued success and expansion of the high definition television market can thank the videogame industry for at least 18% of its sales last year. According to a new study from Frank N. Magid Associates, 18% of HDTV buyers in the last year say they bought one specifically to take advantage of the HD capibilities of the Xbox 360 and PlayStation 3, GameDaily is reporting.

As people invest in HDTVs, they’re also much more likely to buy new HD sets in the future, which is a trend that will continue to drive sales for them purty picture boxes.

“Consumers who become accustomed to the sleek and contemporary appearance of their first HD set are now looking to bring that benefit into other rooms in their home,” said Magid Media Futures VP Maryann Baldwin.

So, dear reader, do you own an HDTV? And if so, what was the main driving factor in purchasing one? I know that, personally, I simply couldn’t bare to play through Halo 3 in standard definition, so I picked up an HDTV for myself just in time to finish the fight in HD.

via 1UP

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6 Comments on 18% of HDTV Purchases Due to Gaming


On April 26, 2008 at 10:27 pm

i haven’t gotten an HDTV yet, mainly out of monetary reasons. once i can afford one comfortably, i’ll probably get one to really see what games like Uncharted and Mass Effect are supposed to look like.


On April 27, 2008 at 6:30 am

I bought mine 2 years ago to watch the world cup in HD.


On April 27, 2008 at 8:21 am

Getting one for GTA IV :!:


On April 27, 2008 at 1:17 pm

i can agree on that statment, its the only reason why i got a HDTV for the Xbox 360. other than that i wouldnt have one.


On April 28, 2008 at 8:24 am

I bought my HDTV for both the Xbox 360 and because I have HD cable. I hope to get a PS3 for Father’s Day but the only reason I want one is so I can play Blu-Ray movies and the one or two PS3 exclusive games that interest me. :cool:

Go Marlins!!!!