18% of HDTV Purchases Due to Gaming
The continued success and expansion of the high definition television market can thank the videogame industry for at least 18% of its sales last year. According to a new study from Frank N. Magid Associates, 18% of HDTV buyers in the last year say they bought one specifically to take advantage of the HD capibilities of the Xbox 360 and PlayStation 3, GameDaily is reporting.
As people invest in HDTVs, they’re also much more likely to buy new HD sets in the future, which is a trend that will continue to drive sales for them purty picture boxes.
“Consumers who become accustomed to the sleek and contemporary appearance of their first HD set are now looking to bring that benefit into other rooms in their home,” said Magid Media Futures VP Maryann Baldwin.
So, dear reader, do you own an HDTV? And if so, what was the main driving factor in purchasing one? I know that, personally, I simply couldn’t bare to play through Halo 3 in standard definition, so I picked up an HDTV for myself just in time to finish the fight in HD.