2007′s Number One Publisher: Activision
As I alluded to in my story on the NPD results for software in December, according to Activision, they are claiming to be the number one publisher in North America during 2007. This marks the first time Activision has been the number one publisher in the past 15 years, since they reentered the publishing business.
CEO Robert Kotick claimed that this past fiscal year would be their most profitable ever, although he didn’t provide specific figures. Their last fiscal year, ending in March 2007, saw Activision post net revenues of $1.5 billion.
Call of Duty 4 managed to claim the number one sales spot in both November and December, with Guitar Hero III landing in the top five both months. In October, GH3 made the top ten four times, at numbers two, three, four, and eight.
I’ll stop with the numbers so your head doesn’t explode. No one wants to do anything related to math when there’s no need to.
It’s really not surprising to see the company do so well given the number of Guitar Hero SKUs that were released (don’t forget that GH2 and Rock the ‘80s were both released in 2007). Between the merger with Vivendi (which perhaps means the release of both the new World of Warcraft expansion and Starcraft 2), the possibility of Call of Duty 5, and plenty of new Guitar Hero action, I’d be shocked if 2008 isn’t an even bigger year for Activision.