2K President Says It’s Hard to Launch New IPs on Current Gen
Christoph Hartmann, president of 2K Games (Borderlands, Bioshock), has blamed the length of the current console cycle for the lack of fresh IPs. He believes it will be easier on the next generation, where enhanced graphics will allow for a greater emotional connection to the player.
In a recent interview with GamesIndustry.biz, Hartmann said, “I think the market is ready to take console gaming to the next level. It is the longest cycle we’ve had and it is harder and harder to launch new IPs. Consumers are very used to the big franchises, but we need innovation in terms of content to really drive things.”
How this makes sense is beyond me. It will be more expensive than ever to produce big games on the next generation of console (given the increased graphics, etc.), so the assured sales of sequels will be even more enticing for publishers and developers. The cost alone raises the barriers to entry, taking creation of new IPs out of the hands of nearly everyone but the most established companies. And as we all know, companies prefer sure things over risk.
Though if Christoph plans on milking 3-4 sequels out of a ‘new IP,’ then I suppose it is indeed harder to launch one on current consoles…