3D Isn’t Working Out That Well for EA

3D is a thing in gaming mostly because Sony wants to sell you a new TV, not because developers or consumers are really excited about it. And EA is admitting that, yes, consumers really don’t give a damn about 3D, as John Riccitiello says they’ve seen “very poor returns” on the format so far.

Frankly, we have not seen a big uptake for 3D gaming. We haven’t seen a big uptake for 3D televisions in the home, at least not yet. And we’re not here trying to drive the market; we’re here to react to what consumers are looking for.

Is anybody surprised that nobody cares about 3D? I’m not. I don’t even care about 3D and I have a 3D TV. Bah, whatever.

via Gamasutra

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2 Comments on 3D Isn’t Working Out That Well for EA

Mr. Matt

On July 31, 2011 at 1:03 pm

I don’t think it has anything to do with people ‘not caring’ about 3D gaming as such, because a lot of people are excited about the technology. I work in retail, and in our store we have a 3DTV set up with a PS3 and Gran Turismo 5. Nobody has tried playing it without being extremely impressed.

Unfortunately because 3DTVs are selling so poorly, the technology isn’t going to make content owners much money. People aren’t going to rush out and buy expensive 3DTVs after being induced to buy expensive HDTVs only a few years before – Sony have shot themselves in the foot by pushing the technology so early, especially when it has so many flaws; health concerns and the inconvenience of wearing 3D glasses are also going to preclude sales.


On July 31, 2011 at 9:01 pm