50 Million Units and $1 Billion in Sales for THQ and Nickelodeon
Over the past decade, THQ and Nickelodeon has been able take advantage (read: exploit) children’s love for Nickelodeon properties to the tune of more than $1 billion and more than 50 million units sold worldwide. This announcement comes alongside the companies’ announcement of their 2008 portfolio, which includes games based on shows I’ve never heard of such as Tak and the Power of Juju, Back at the Barnyard, and The Naked Brothers Band. (What the hell?)
THQ attributes much of the success to the popularity of both the Wii and DS. “With the enormous popularity of Wii and DS coupled with our exceptionally diverse portfolio of Nickelodeon-based games, THQ continues to lead in family entertainment,” said THQ’s Jim Huntley. “Featuring new forms of gameplay such as the music-based The Naked Brothers Band and the drawing-based Drawn to Life: SpongeBob SquarePants Edition, we expect our upcoming titles to offer completely new ways for families to play together.”
Nickelodeon continues to view gaming as an important activity to their audience, so don’t expect to see a lack of SpongeBob games anytime soon. “Gaming is one of the primary activities of our audience, whether it’s online or on the console,” said Nickelodeon’s Steve Youngwood. “THQ’s interactive video games based on our hit shows have continued to help Nickelodeon maintain its position as a leader in gaming entertainment for the family, and we look forward to the addition of these new releases to our library.”
That’s a crapton of money. But you know what’s scarier? The Hannah Montana franchise is expected to total around $1 billion in 2008 alone.