Apparently, 50% Of American Households Have Video Game Consoles
The Entertainment Software association estimates that 72% of all US households play video games. That figure is up from 67% just 4 years ago, and comes by way of a speech given by Nintendo of America President Reggie Fils-Aime at the 19th Annual Digital Entertainment Conference.
Fils-Aime cited those stats while making the point that things are generally looking sunny for the gaming industry, and for Nintendo in particular. In addition to the stats on the number of total gamers, the ESA also estimates that 50.5 percent of households have a console, 31.2 % with Wii, 14% with Xbox 360 and 10.6% with PS3. Obviously there’s some overlap there, but the numbers do illustrate the sad fact that a lot of people bought Wii without realizing there’s almost nothing worth playing on it. I’m willing to bet the majority of the Wiis in those 32.2 percenters’ households are collecting dust, just like yours, and mine.
There’s a lot more about American gaming habits, and well worth a closer look, over at Industrygamers.