7-Eleven Permanently Adding Videogames to Their Inventory
World of Warcraft players certainly don’t mind that 7-Eleven has been dabbling in the field of selling videogames. Thanks to the apparent disregard for street dates, WoW players were able to secure early copies (albeit not early access) of Wrath of the Lich King. The retail chain has announced that its recent sales of games like WoW, Halo, and Madden isn’t a temporary holiday cash-in — they’re planning on permanently adding videogames to their inventory (via Joystiq).
“This is not just a holiday promotion for us,” explained 7-Eleven category manager for gaming and electronics, “but a brand new product line-up that will be available year-round. We may not be a total entertainment destination … yet, but we’re hoping to expand our selection beyond the high-dollar, hot-selling games to include options for all budgets, like value-priced video games as well as DVD movies. For consumers wanting convenient one-stop shopping for at-home entertainment along with groceries and gas or who just want to avoid big-store shopping inconveniences, their local 7-Eleven store is open and ready.”
In addition to Wrath of the Lich King, 7-Eleven is planning on selling the Guitar Hero World Tour band kit, Fallout 3, Quantum of Solace, Gears of War 2, WWE Smackdown vs. Raw 2009, and Call of Duty: World at War. They’ll also begin selling subscription cards for around 20 games and services ranging from Xbox Live to City of Heroes to Runescape.
Picking up a game at 7-Eleven seems to be more of a convenience rather than an alternative, at least at this point. Unless you’ve got one closer to home than any other retailer, will gamers really opt to go there instead of GameStop, Best Buy, or Walmart? But if they decided to throw in a free Slurpee with the purchase of any full-priced game, that might just give them the edge that makes it the premiere destination for picking up big-name games. It would for me, at least.