Activision Announces Outstanding Quarter, Predicts $1 Billion on Guitar Hero III
Activision has announced record sales for its financial Q2 showing a 69% increase over the same quarter in the previous fiscal year. Chairman Robert Kotick commented the quarter’s earnings were the highest in Activision’s history. He also attributes some of the success to the acquisition of Bizarre Creations.
CEO Mike Griffith said Activision shipped more units of Guitar Hero III than any other game in it’s history.
“Within the first seven days, consumer sell through was more than $100 million in North America alone — our largest product launch ever,” he said.
Activision is also forecasting third quarter net revenues exceeding $1 billion. Titles due for release include the Bee Movie Game in connection with DreamWorks Animation’s theatrical release; Enemy Territory: Quake Wars in North America; Spider-Man: Friend or Foe; and Tony Hawk’s Proving Ground. In particular, the company is banking on the success of recently released titles Guitar Hero III and Call of Duty 4: Modern Warfare.
Kotick is mirroring the warning of EA’s John Riccitiello regarding Rock Band estimating that Activision may not be able to meet the demand for Guitar Hero III this holiday season.
“Given initial consumer demand, it’s possible demand will outstrip supply across all platforms before Christmas. To help ensure we continue momentum, we have over 30,000 in-store kiosks where consumers can demo the game, more than triple the number of kiosks we had last year.”