Activision: Call of Duty: Elite Gets 1 Million Premium Sign-Ups in 6 Days
I guess we can stop speculating over whether people want to pay for Call of Duty: Elite.
According to Activision, the premium tier of the stat tracking service for Call of Duty: Modern Warfare 3 has seen 1 million paying customers in just six days, with 4 million total signing up. By comparison, the company points out, it took about a year for services such as Netflix, Hulu and Sirius XM and Xbox Live to garner a million paying users. Then again, they weren’t packaging it with DLC of the top-selling game franchise in the world, but whatever. Apples and oranges.
Elite has seen a rough start-up over the last few weeks, but even in spite of rampant issues and intermittent service, players have managed to set up some 80,000 clans, upload 100,000 videos, and even log in — as many as 3 million log-ins per day. I still haven’t been able to log in to the damn thing (although, then again, I’ve been playing The Elder Scrolls V: Skyrim).
As Activision CEO Eric Hirshberg put it, Elite was swamped and pummeled by enormous initial demand for the service. “Our teams have been working around the clock to get the service scaled up to meet demand,” Hirshberg said.
Hirshberg also said Elite should be working stably now, and that users who signed up and had issues early on will receive a free month of service as recompense. The service is expected to be relaunched around Dec. 1 in full working order.