Activision Contemplating Measures Against Pre-Owned Games
It looks like Activision is setting themselves up to follow in the footsteps of EA’s Online Pass. In last night’s Q2 investors call, COO Thomas Tippl said that the publisher would be focusing more on DLC to “limit the supply” of content in used games.
He went on to say. “We are still evaluating various possibilities for greater participation in the used-games business. What’s been working the best so far is providing additional content and therefore limiting the supply to used games.”
Pretty much every gaming company has been talking about taking a chunk out of the used games market, so this comes as no surprise. Tippl also said that they may launch other initiatives, but that those would be detailed, “When we get closer to it.”
Does this mean that Activision is contemplating an Online Pass system of their own? I wouldn’t be surprised if they were. After all, used game sales have been a thorn in the side of retail publishers for years now. We’ll just have to wait and see what develops. For now, based on Tippl’s comments, I’d expect to see a ton of Call of Duty: Black Ops DLC.