Activision Creates New Studio To Do Something or Other With Call of Duty

Here’s an odd story: Activision has announced that they’ve created a new studio called Beachead that will do… something related to Call of Duty. Here is a quote that does nothing but create confusion:

Michael Griffith, head of Activision publishing, speaking on the company’s financial call yesterday: “Beachhead will create the best-in-class online community, exclusive content, and a suite of services to supercharge the online gaming experience like never before. The platform will support in-game integration and bring online experiences and console play together for the first time.”

“Bring online experiences and console play together for the first time,” Mike? Are you sure that didn’t happen already? If you say so…

OK, so this thing is clearly far beyond anything we mortals can comprehend at this stage. Whatever it is, be it subscription fees or… uh, I can’t think of anything else it might be, so I’ll just run with that.

Even with this incredibly vague information, I feel like this makes a lot more sense than the unbelievably bad call that helped decided tonight’s Bama basketball game.

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