Activision Head Bobbert Kotick and EA Hate Each Other Today
Here are some fun things Kotick told Edge:
[EA's] been struggling for a really long time.
The most difficult challenge it faces today is; great people don’t want to work there. It’s like, if you have no other option, you might consider them.
We have had no shortage of opportunity to recruit out of EA.
We don’t have an Activision anything – it’s Treyarch, Infinity Ward, Sledgehammer. That, to me, is one of the unassailable rules of building a publishing company. And in every case except for two, the original founders of the studio are still running the studios today. The only thing that we try to do is to provide a support structure to make them more successful. If you do a really god job – and a lot of our studios do – you get to pick what is, in my view, the most difficult thing to pick in the industry: to make original intellectual property.
Kablammo, EA. Surely you’re not going to take that lying down, right? The answer is no. When CVG asked for comment on what Kotick had to say, an EA spokesperson came back with this:
Kotick’s relationship with studio talent is well documented in litigation.
His company is based on three game franchises — one is a fantastic persistent world he had nothing to do with; one is in steep decline; and the third is in the process of being destroyed by Kotick’s own hubris.
OK, this is pretty much amazing. This is the best corporate slapfight that we’ve seen in a while, at least, but I’m having a hard time recalling any that were more amusing than this one. The ball’s back in your court, Bobby; I expect you to challenge someone to a duel.