Activision Leeds Is Working On a Mobile Pitfall Game
Whenever I talk about the video gaming industry to people who don’t know very much about it, and Activision comes up, invariably the only thing I have to say when they ask “why do I know about Activision?” is “Pitfall”. Obviously, Call of Duty is why Activision owns half the world, but Pitfall put them on the map and it’s weird that unlike some other companies I could mention, they’ve rarely done anything to keep the series in popular imagination.
That could be changing, however. Recently founded Activision subsidiary Activision Leeds, whose major projects will be mobile version of Call of Duty games, are apparently doing more than simply diversify the parent company’s cash cow. Martyn Brown, the man responsible for putting Activision Leeds together, told MCV that their first project won’t be more Call of Duty, but a revival of the Pitfall Franchise just shy of the 30th anniversary.
“In setting up there has been a lot of interest given the publisher we are working with,” Brown said. “In the third week of may we revealed we had the studio, and yes it is based in Leeds, and we have hired some key talent in the form of Mark Washbrook and Mark Lloyd [formerly of Rockstar Games]. The first game we are making is in fact Pitfall, which is 30 years old this year.”
Unfortunately, this isn’t going to be a grand reboot of the series; Activision Leeds is supposed to focus on mobile games, and consequently Pitfall is going to be for smartphones. But it’s a nice nod to Activision’s past and might even get me interested in playing games on my phone – I only do crosswords right now. Does it have implications for the future? Probably not – the last new Pitfall title came out in 2004.
What about you Game Fronters? Do you care? Let us know in comments.