Activision Pretends Not To Walk Back Nuketown Debacle

Earlier this week, Activision pulled what can only be described as one of the worst dick moves in recent memory, abruptly removing the Nuketown 2025 map from multiplayer rotation and pretending that this had been the plan all along. “Double XP weekend is official over,” Treyarch’s David Vonderhaar sheepishly tweeted. “That means Nuketown 2025 / 24-7 is as well. I know. RIGHT? Don’t kill the messenger. +”

Yeah, the thing about that is that Nuketown 2025 was available only as part of a preorder/deluxe bonus. Players already forked over extra money for access to it, and at no point did Activision ever imply that the access would be temporary. In fact, the official description says “Nuketown 24 hours a day, 7 days a week, 365 days a year, we never close.” Fans were predictably pissed the hell off, and Activision found itself in a jam not entirely unlike the one EA stepped into earlier this year.

So now they’ve launched a new “fast action” playlist called Chaos Moshpit that restores access to the map. “Back by popular demand,” Treyarch says, carefully not admitting that the demand was in fact massive anger over what some gamers perceived as brazenly false advertising. Good for them, the players I mean, for not letting Activision rip them off, and good for Activision for acknowledging, however circumspectly, that they don’t f’d up.

The moral of the story? Maybe it’s time to stop preordering our games.

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2 Comments on Activision Pretends Not To Walk Back Nuketown Debacle

Felly Smart

On November 21, 2012 at 3:16 am

And yet ‘lol’ will still maintain that it was a small – and therefore, in his mind at least, insignificant – minority who were just ‘entitled’ for expecting a company to actually stick to their word regarding a pre-order promise that cost money. Companies will do this again and again as long as the most feckless-minded in our community continue to make excuses for them.


On November 21, 2012 at 1:05 pm

Wow. A pre-order/deluxe bonus is removed after a week and they’re surprised that people were mad? I saw a bunch of GameStop ads pushing Nuketown as a reason to pre-order, and not a one suggested it was going to be pulled, especially this soon. Pre-orders bonuses don’t exactly add much incentive if they don’t last. The whole reason companies do this is to get people to buy the game without waiting for a review, but if more companies try this type of shenanigans, people will stop being pulled in by bonuses that aren’t really that good.