Activision Says MW3 Sales Not Down, ‘Just Different’

It’s no secret that Call of Duty: Modern Warfare 3 was a ginormous success. It smashed previous records with more than 6 million copies sold, bringing in an astonishing 400 million on day one. Damn, people. But recent data suggests that sales of MW3 have slipped by comparison to Black Ops 2 in the same period after release. Does this mean the game is fizzling out?

Hell no, says MW3 developer infinity Ward. IW’s Mark Rubin spoke to Eurogamer on the topic, making the case that it’s not that sales are declining so much as they’re happening in a different way. What we’re seeing,” he said, “is bigger and bigger spikes earlier on. Sales aren’t less, they’re more, but they’re just front-loaded. People are getting more and more excited about the launch and more aware of when it comes out. Pre-orders are crazy, through the roof. Every time we come out with a game it breaks the record of the previous game.”

They’re not lying about that. In yesterday’s Activision Blizzard Q1 investor call, they reported that over 2 million people have purchased a Call of Duty: Elite annual pass. Toss in an additional 8 million Elite registered users and more than 40 million active users across all currently-supported Call of Duty franchises, and you have a monstrous amount of people throwing their money at Activision. Probably more, now that the first DLC pack is finally available for PC.

So are you still playing MW3 (assuming you actually are)? Let us know in comments.

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1 Comment on Activision Says MW3 Sales Not Down, ‘Just Different’


On May 11, 2012 at 4:56 am

I didn’t even purchase mw3. I am excited about black ops 2 though.