Activision / Vivendi Leave the ESA

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If, like me, you were wondering why Activision, Blizzard and the rest of Vivendi weren’t on the list of exhibitors at E3 2008, the answer is in.

According to Kotaku, the Entertainment Software Association has confirmed to them that both Vivendi and Activision are no longer a part of the trade organization. In a statement, Senior Vice President of Communications and Research Rich Taylor said

“While the Entertainment Software Association remains the preeminent voice for U.S. computer and video game publishers, we can confirm that Activision and Vivendi Games opted to discontinue their membership. The ESA remains dedicated to advancing our industry’s objectives such as protecting intellectual property, preserving First Amendment rights, and fostering a beneficial environment for the entire industry. Our high level of service and value to members and the larger industry remains unchanged.”

This departure is a big surprise, at least to me. I think we’d all grown used to Blizzard holding their big announcements for Blizzcon, but to see an E3 without them will be more than just odd, it’ll be downright bizarre. One has to wonder what effect this split will have on the ESA and E3. After all, it’s not just Blizzard, but Activision and Sierra as well.

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3 Comments on Activision / Vivendi Leave the ESA


On May 2, 2008 at 12:42 pm

E3 is dead anyway.


On May 2, 2008 at 12:54 pm

I’m hoping we hear a reason for this soon. E3 may have been scaled back, but it still receives a hell of a lot of media coverage. Maybe they just didn’t want their big announcements to be overshadowed by whatever other companies might have going on.


On May 2, 2008 at 4:17 pm

You can’t overshadow a Blizz announcement, the world could be ending .. and if they announced Diablo 3 it’d stop the global war.. yea thats right i said it.. Blizz could stop a war.

Seriously tho.. its hard for Blizz to not take all the attention when they announce one of their big franchise games.