Activision / Vivendi Leave the ESA
If, like me, you were wondering why Activision, Blizzard and the rest of Vivendi weren’t on the list of exhibitors at E3 2008, the answer is in.
According to Kotaku, the Entertainment Software Association has confirmed to them that both Vivendi and Activision are no longer a part of the trade organization. In a statement, Senior Vice President of Communications and Research Rich Taylor said
“While the Entertainment Software Association remains the preeminent voice for U.S. computer and video game publishers, we can confirm that Activision and Vivendi Games opted to discontinue their membership. The ESA remains dedicated to advancing our industry’s objectives such as protecting intellectual property, preserving First Amendment rights, and fostering a beneficial environment for the entire industry. Our high level of service and value to members and the larger industry remains unchanged.”
This departure is a big surprise, at least to me. I think we’d all grown used to Blizzard holding their big announcements for Blizzcon, but to see an E3 without them will be more than just odd, it’ll be downright bizarre. One has to wonder what effect this split will have on the ESA and E3. After all, it’s not just Blizzard, but Activision and Sierra as well.