Activision Vivendi Merger Approved in Europe
Another step towards the formation of Activision Blizzard was made this week when the European Commission gave its permission for the merger to move ahead with the nearly $10 billion deal. Vivendi would have a 52% stake in the new company, which would have annual revenue of $3.8 billion. Be scared, EA.
The Commission determined that the new company wouldn’t have a monopoly on the industry. They said ” the combined firm would continue to face several strong, effective competitors, such as Electronic Arts, and the game console manufacturers, such as Sony, Nintendo and Microsoft,” according to Reuters.
It doesn’t look like there’s much left in the way of this deal going through, so get ready for that Activision Blizzard logo to start appearing everywhere.
I just wish they could have picked a slightly less craptacular name for the company.