Activision’s Handling Of MW3/COD Elite Launch Already Superior To EA
You’ll all recall the very bungled launch of Battlefield 3, right? Things certainly didn’t get better faster for beleaguered BF3 players, did they? It’s almost as if they didn’t really care one way or the other. Sad, really, but unsurprisingly considering EA’s reputation.
Activision, on the other hand, has been right on top of Call of Duty: Elite issues from the start. It’s certainly true that COD players are experiencing a few problems, but no one expected the launch to go completely problems-free. And after all, it’s how you deal with the problems (and anticipate them) that matters. Case in point, the Call of Duty Elite status page, which has been established to keep players updated about the problems associated with launch, and their resolution. Currently, a nice, friendly bit of corporate boilerplate graces the page:
Latest update November 8th, 12:15am
We are proud to say that Call of Duty: Modern Warfare 3 has launched and millions of people are already playing online.
Registration requests for our new live service Call of Duty Elite are exceeding even our most optimistic expectations, which is creating a bottleneck and some players have not been able to register.
We have already registered hundreds of thousands of players and we are working around the clock to increase our capacity as quickly as possible.
If you encounter this issue, please check back here or follow us at @CallofDutyElite on Twitter for live status updates.
Please be assured your gameplay data is safe and that whenever you successfully register for Call of Duty Elite, all of your data will be waiting for you. So enjoy the game, start ranking up and we assure you we are working around the clock to accommodate every player who wants to be a part of Call of Duty Elite as quickly as possible. We will update you frequently to keep you informed.
Thanks for your patience,
Studio Head, Beachhead Studio
Pay attention, EA: This is how you handle launch problems. Now if they could just get them fixed…