Activision’s Kotick Doesn’t Think Star Wars: The Old Republic Will Make EA Any Money

Unsurprisingly, Activision CEO Bobby Kotick thinks BioWare’s upcoming MMO Stars Wars: The Old Republic is going to fail for publisher (and Activision arch-nemesis) Electronic Arts.

Kotick said at the Reuters Media Summit Monday in New York that only a few companies have ever done well in the MMO space (Blizzard, the other half of Activision Blizzard, being one of them), and those companies didn’t have to pay licensing fees to George Lucas — a costly endeavor, to be sure.

“Lucas is going to be the principal beneficiary of the success of Star Wars,” Kotick said. “We’ve been in business with Lucas for a long time and the economics will always accrue to the benefit of Lucas, so I don’t really understand how the economics work for Electronic Arts.

“If you look at the history of the people investing in an MMO and achieving success, it’s a small number.”

Kotick’s knowledge of the inner workings of LucasArts notwithstanding, his comments might be taken with a grain of salt. For one thing, World of WarCraft, Blizzard’s massive MMO, has been losing players lately and is down to just 10 million. Some analysts speculate as many as 3 to 4 million players could defect from WoW to The Old Republic when it comes online on Dec. 20, and EA has said it only needs 500,000 players to be profitable. The Star Wars license alone should draw in around that many people. Or at least, one would think — there aren’t as many Star Wars fans in the world as there once were, thanks to George Lucas.

Via VG247.

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6 Comments on Activision’s Kotick Doesn’t Think Star Wars: The Old Republic Will Make EA Any Money


On November 29, 2011 at 12:30 pm

I was on the beta this weekend, its pretty nice in beta form, and really, who doesn’t want to wield a lightsaber?


On November 29, 2011 at 12:52 pm

I have a feeling it might not make them any money ether, I have not played the beta but just from what i have seen it is not bringing anything new to the table plus i have seen no mention of player built housing.

If the instances are difficult enough that could start up a Hardcore scene in the community that would keep the game alive for a long time.

But this is following the path of Rift it looks like.


On November 29, 2011 at 1:11 pm

Played the beta, lvled up a few chars and have to say as an avid player of WOW that Star Wars was actually a nice change and a lot of fun. The story was there, the gameplay was fun, pvp was fun, graphics were good, quest were not boring.

Star Wars has a rather big following and god only konws how many people were plugged into the beta this weekend but if I was WOW I would have some worries.

WoW just can’t push the content out fast enough, and they really have started to ignore the public. The big content patches like 4.3 coming out this week are short lived with top lvl guilds burning through it in days not weeks or months anymore. WoW has also really done a great job of making sure that hard core players are rewarded while the people that have jobs and lives are left behind in PVP and PVE. Character balance has become a huge issue with to many factors playing into how and if you play your character, and really Blizzard has been making the choice for you these days, they want you to play a specific class in pvp and they want you to play it a certain way. If you don’t you die.


On November 29, 2011 at 1:55 pm

The part he forgot to mention is that if 10% of WoW’s pop leaves to Tor, that’s 10% that Blizzard doesn’t have and that EA does have

Same with BF3, the 20 – 30% that aren’t playing COD are with Battlefield.

And before I get flamed, look at what happened to Guitar Hero, Rock Band 3 overtook it all despite all the talking.


On November 29, 2011 at 3:21 pm

Look all i have to say is that i have been playing the beta this whole last week this game is not something that looks new and ends up being the same thing you were doing in world of warcraft no this game has a story line that you can follow with out having to read up on lore they are taking bits and pieces from world of war craft and other mmo’s not just polishing it up they are making it brand new. They want this game to be a success i have talked to countless people who played in this beta and they all agree that world of warcraft is going to have a difficult time beating this game i have not seen to many people say they dont like swtor….. just saying:)


On November 29, 2011 at 4:39 pm

Same things as with rift, they took what every mmo was doing and made it better, slapped with a storyline, fun quests, game was a success for a couple months and then people lost interest, everyone plus myself talked about how that game was going to make blizzard sweat it with it being so much better then wow.

But wow players are wow players, there like people that play sport’s games, they don’t care about anything in the gaming world other then the next NFL game to come out or in wow’s case next wow expansion pack.

Blizzard somehow picked up a new type of casual player that the gaming industry hasn’t tapped since Facebook and there numbers are large.

So I guess what I’m saying is comparing wow to other mmo’s is kind of silly in terms of how many people play it, Its like comparing apples and oranges, they are a bad model for evaluating or judging other mmo’s by.