Activison to Create Rival to iTunes? With Universal Music, Possibly
With the ink barely dry on the paperwork for Activision’s merger with Vivendi and Blizzard, the company is already planning on taking advantage of Vivendi owning Universal Music.
Activision plans on developing an online music platform that according to the Financial Times, could rival iTunes. That is a bold assumption if I ever heard one, but I will save judgment until I know more about it.
Speaking to chief executive Bobby Kotick, the Fiancial Times learned that the creation of a Guitar Hero online music platform was “the natural evolution” for the franchise.
“I don’t think there have been a lot of credible alternatives to iTunes but Guitar Hero certainly has that potential.”
Oh boy. iTunes gets enough money from me as it is. I would hate to think how much I would blow should Acivision offer an alternate that might be better or be able to integrate with the Guitar Hero franchise.
You can read the rest of the Financial Times article here.