Adventures in Great Advertising with Tony Hawk Shred

When a game tanks like Tony Hawk Ride did, you’re going to need to be very creative with your advertising for the sequel, and that’s exactly what Activision has done with this launch trailer/TV spot for Tony Hawk Shred, which is out today on the 360, PS3 and Wii. Take a look.


I don’t know who the marketing team is over at Activision that put together this and that amazing DJ Hero 2 ad earlier this month, but I like what they’re doing. No telling if this will translate to sales, but I would guess awareness will be high, at least.

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