Alan Wake Didn’t Sell Great, Maybe has Legs


Not every game needs a sequel, and not every game needs to sell a million copies.

I say that not having played the game (I’m getting it in the mail tomorrow, actually) and not knowing how much it costs.

Yes, Alan Wake sold only 145,000 copies in the US in May, and that’s OK, because it was only out for two weeks in May and everybody was playing Red Dead Redemption at that point.

“Overall we have been very pleased with the reception of Alan Wake with both the press and the fans alike. People compliment the story first and foremost, but love the characters, the combat and, of course, the setting,” said Remedy boss Oskari Hakkinen in an interview with VG247. ”There is no doubt that Alan Wake hit the shelves during a very competitive launch window, with some games dominating with extremely aggressive marketing.

This is correct, obviously, as it came out the same day as Red Dead and Split/Second.

“This breath of fresh air for gamers seems to now be working to our advantage, as those that have already enjoyed Wake are clearly inspired to talk more about the game and tell their fellow gamers to try it also,” he said. ”The word of mouth phenomenon is very apparent with Alan Wake. There has been a growing interest in the title, and it certainly seems to ,have legs’ to sustain.”

The “legs” idea also makes sense when you consider it’s been a summer or nothing, pretty much, and this next five weeks features no major new releases.

Now, the games industry is unique in that it seems to judge all games my a single sales standard, and sure it doesn’t look good that Alan Wake sold only 145,000 copies in May while Red Dead moves 1.5 million. But Red Dead probably cost a lot more, and it had a marketing budget to match. We journalists are partially to blame, because we are quick to paint lower-selling titles as failures, which in turns paints the public discourse on the matter. We’re an industry of hyperbole.

All I’m saying is chill, at least for a minute. Thankfully, MS haven’t declared that no Alan Wake sequel will be produced, and likewise we should just hang out and see how the game did in June and July before we declare it a failure. Relax, yo.

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