Alternatives Are Better Than Suing Pirates, Says Moore
Earlier this week, the Times Online reported that five major videogame companies — Atari, Codemasters, Topware Interactive, Reality Pump, and Techland — were going after the wallets of 25,000 people in the UK accused of downloading games. Those people face the option of paying a £300 settlement fee or risk being taken to court.
EA Sports’ president and former Microsoft VP Peter Moore had some strong words on the matter which he shared this week at the Leipzig Games Convention. He warned against suing individuals who have pirated games, claiming that there are better ways of handling the situation.
“I’m not a huge fan of trying to punish your consumer,” he said. “Albeit these people have clearly stolen intellectual property, I think there are better ways of resolving this within our power as developers and publishers.
“Yes, we’ve got to find solutions,” Moore continued. “We absolutely should crack down on piracy. People put a lot of blood, sweat and tears into their content and deserve to get paid for it. It’s absolutely wrong, it is stealing.
“But at the same time I think there are better solutions than chasing people for money. I’m not sure what they are, other than to build game experiences that make it more difficult for there to be any value in pirating games.”
Those who favor legal action will likely argue that people stealing games aren’t consumers. But Moore’s comments have to make you wonder what EA might be planning. He claimed he’s not aware of any plan on EA’s part to join the group of companies taking legal action, but beyond that, it lends a slight amount of credence to the rumors that Madden might adopt a subscription model in the future.