AMD’s Radeon HD 9000 Series Might Ship in October 2013
Is AMD finally bringing some new GPUs to the market?
According to a report on SemiAccurate, AMD is bringing the Radeon HD 9000 series to market as soon as October 2013. These “Hawaii”-architecture-based GPUs “…will go in to devices top to bottom, APUs included…” Along with what’s likely to be a 9970, 9950, etc. in Q3 2013, we will see 9000 series GPUs in the next crop of AMD APUs, which should hit early next year.
The two biggest reasons for the new Hawaii push? Nvidia’s lack of competition in late 2013-early 2014, and a desire to get Graphics Core Next (GCN) in every part AMD manufactures.
Nvidia is coming off a solid GTX 700 series launch, and Big Green has very attractive hardware at nearly every price point — from the $1,000 Titan, down to the GTX 760, and finally to the legacy GTX 660/650 for entry-level gamers. What Nvidia doesn’t have, seemingly, is a potent next step for late 2013 or early 2014. The GTX 800 line has to be about a year away from launching, at least, which means the holiday and Spring seasons are prime time for new AMD hardware.
This also represents a good opportunity for AMD to get GCN in it’s entire lineup, from the flagship desktop cards down to the most budget-oriented APU. Some of the HD 7000 series has GCN inside, sure, but the latest Richland APUs do not, and most of the budget 7000 series lineup is still based an old architecture as well.
As far as the HD 8000 series is concerned…it’s simply a matter of time and stopgap. There are laptop/SFF HD 8000 series parts out in the wild, but these are simply rebadged HD 7000 series components. The strategy keeps the marketing ball rolling, while offering “new” hardware for laptop manufacturers to hype up. There’s a reason you don’t see “new” 8000 GPUs in AMD’s own APU lineup, right?
Let’s hope the rumors are true, because while AMD is staying price-competitive with Nvidia, it could use a serious GCN-infused shot in the arm.
[Above image, "AMD APU Roadmap, 2013-2014," courtesy of SeekingAlpha.com]