Analyst Examines the Cost of 360's 120GB HDD
If you aren’t a sucker as much as I am, you’ve probably held off on purchasing the 120GB hard drive for your Xbox 360. You have to be a sucker because the thing costs $180 — an absurdly high amount, particularly when you compare it with an equivalent drive for PS3, which costs just $70. So what’s that extra $110 going towards?
Microsoft’s Aaron Greenberg defended the price a while back, claiming they focus on security and quality. He also said, “[I]t is a little apples and oranges to compare it to internal PC hard drives because those are off the shelf drives that you have to install yourself. You have to format those and figure out how you are going to move your content over.”
But isn’t $180 still rather excessive? MTV Multiplayer enlisted the help of iSuppli, a company that examines gadgets and determines their real cost. You can read about exactly how they came to their estimate at the Multiplayer blog, but the bottom line is that they estimate the drives to cost Microsoft no more than $100.
I now feel that much more ripped off.