Analysts Blame Tiger Woods Scandal for Declining Wii Sales
So, it turns out that the sales of Tiger Woods PGA Tour 11 are way down on the Wii. To be precise, they’re down 86% since launching on June 8.
Tiger Woods has been one of the most successfully third-party franchises on Wii, so these numbers are a bit of a surprise. Cowen Group analyst Doug Creutz went so far as to call them, “particularly catastrophic.”
He also speculates that the sharp drop in sales leads him to be concerned that, “Woods’ scandal woes may have permanently damaged the sales potential of what we believe to be EA’s third most important sports franchise.”
I don’t doubt that there are folks out there that aren’t willing to drop $60 on a Tiger Woods game after his scandals earlier this year. However, this explanation fails to take into account one crucial point.
Wii software sales are down overall. Gamasutra reported earlier this month that Wii software sales across the board were down 29% from last year, and Super Mario Galaxy 2 sales were over 33% under projections.
I don’t think it’s a stretch to theorize that the gamers who have supported the Tiger Woods franchise in the past are many of those gamers who are now moving away from the Wii. Additionally, many gamers who would normally play on other systems were playing Tiger Woods on the Wii for the motion controls.
With Sony and Microsoft rolling out their own motion controllers this year, many gamers would rather have the PS3 version of Tiger Woods, with better graphics and Move support, than the Wii version they had last year.
I don’t think it’s any surprise that sales of the Wii version are down, and I think it’s a trend you’re going to see continue as we get closer to the launch of Kinect and Move.