Analysts Predict $59.99 Game Price Point to Hold for Next-Gen

While games jumped from $49.99 to $59.99 in the last generation, analysts believe that the current pricing should hold for the next generation.

GamesIndustry International spoke to a few analysts to collect a consensus, and while we may see the biggest titles attempt a $70 price point, odds are we’re safe from inflation this generation.

Wedbush Securities’ Michael Pachter said:

“I think that games should be priced based on the value proposition, so some games should be priced higher, but I don’t think the publishers have the collective will to charge more. My guess is that $59.99 will be the price point. I would applaud the publishers if they tried to charge $69.99, although gamers would probably get upset.”

Sony Computer Entertainment America boss Jack Tretton told AllThingsD that he believes the current pricing model will not change. He said:

“The $59.99 price point in the United States for next-generation games are unlikely to change. As we’ve seen through the years, however, revenue per game has increased gradually as publishers have been able to capitalize on additional in-game and digital content. With publishers focusing on fewer, yet bigger and longer lasting titles, I’d expect publishers to keep the $59.99 price point intact, but expand on their digital offerings with more in-game content and expansion packs.”

While David Cole of DFC Intelligence agrees, he believes that “super AAA” games like Call of Duty may test out the $70 price point. He said:

“I think we will see an incredibly wide range of prices. Premium games command premium prices. Think Skylanders, Collector’s editions, Guitar Hero and Wii Fit in their day. What gets squeezed is the stuff in the middle that must compete with high-end development on one hand and low cost/low price games on the other. So you have fewer big budget titles but those will have even bigger budgets and that will be cost passed on to the consumer. Of course, very few games will be able to do this.”

Do you agree with the analysts, or do you think prices will rise?

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1 Comment on Analysts Predict $59.99 Game Price Point to Hold for Next-Gen

R.J.

On February 25, 2013 at 3:04 pm

This is in line with what I’ve been thinking. DLC has become such a huge part of this industry, so the need to make a lot of money up front isn’t the same as it used to be, and a lot of people still are having tough times financially, so that extra $10 might come off as too much. I know that bigger publishers toyed with the idea of charging $70 for the big titles already, but many of them opted to increase the price of PC versions from $50 to $60 instead.