Analysts Think Sony Should Cut the Price of the PS Vita For No Reason

In one of the more peculiar stories I’ve read today, Bloomberg has a report in which a couple Japanese analysts act like it is Sony’s moral imperative to cut the price of the PS Vita just because Nintendo cut the price of the 3DS. Here are some stupid quotes.

“Gamers are increasingly anticipating Sony to lower prices, especially after the 3DS cut,” said Ace Securities Co’s Hideki Yasuda. “Sony is under major pressure to cut the price of the Vita or risk a major failure.”

“If strong titles aren’t there for Vita, there is a risk I might have to cut my estimates,” said Kazuharu Miura, an analyst at SMBC Nikko Securities Inc.

Of course people aren’t going to buy it if there aren’t strong titles. What the f–k do you think happened to the 3DS?

Anyway, I don’t really need to be righteously indignant about how stupid it would be for Sony to cut the Vita’s price in response to the 3DS cut — Kaz Hirai is indignant enough for the both of us.

We have a very good product at a very affordable price. There’s no need to lower the price just because somebody else that happens to be in the video game industry decided they were going to.

Smart man.

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4 Comments on Analysts Think Sony Should Cut the Price of the PS Vita For No Reason

Ron Whitaker

On August 8, 2011 at 10:13 am

I love the “Gamers are expecting” line. I certainly wasn’t expecting it. I was flabbergasted that they were bringing it to market at $249. Why would I expect them to cut it under those circumstances? Does anyone really think that Sony is trying to emulate Nintendo’s every move in handhelds?

The 3DS price cut is a last-ditch, desperation move by Nintendo to get that console selling. They realize that they’ve misjudged the market, or misjudged the brand loyalty they command, and they’re trying to use price point as a weapon. It’s a good business move that will likely make a few possible Vita owners consider their purchase more carefully.

However, the fact remains that we don’t know how the Vita’s launch will go. If it has a great launch, then Sony will look like geniuses for leaving the price alone. If not, they can always respond with a price cut of their own down the road.

The worst possible thing that they could do now is cut the price prior to launch. It would be a move that reeked of desperation, and would send a signal that they aren’t confident in their own product.

Phil Hornshaw

On August 8, 2011 at 10:16 am

Gotta agree with Ron. If the Vita has, like, five good games at launch, with all the things it’ll be capable of, I feel like $249 is gonna be a steal anyway.

Kyle W.

On August 8, 2011 at 10:41 am

I’m sorry, I think Vita’s gonna be awesome and grand even without a price drop. $250 for a feature set like that? I’m definitely interested.


On August 8, 2011 at 9:34 pm

250 is nothing tbh the ds launched at 250 if im correct and psp at 300 so why complain i want a 3ds and a vita cause to me hnadhelds are great and conveniant