ArenaNet on Guild Wars 2 Lack of Forums, Halted Sales

Regina Buenaobra, Guild Wars 2‘s North American Community Team Lead, has explained why the team has been using public social media outlets like Reddit rather than official game forums to speak to its player base, as well as why game sales have been halted.

Buenaobra said ArenaNet’s number one priority is ensuring a stable experience for GW2 players, and that the team is willing to put official forums and even additional revenue via sales on hold to that end.

Speaking to Massively, Buenaobra said:

Like all of our services, we want to make sure that our forums function up to the high standards we expect. Our highest priority right now is to ensure the game runs stably. We made the decision not to open forums for the time being so as not to create additional demand on our infrastructure and our programming team. In the interim, we’ve been using a combination of channels including Reddit, Facebook, Twitter and the game launcher itself to communicate with our fans as regularly as possible.

On the topic of game sales, Buenaobra said:

Demand for Guild Wars 2 has been well beyond our expectations, and in order to maintain a playable and enjoyable game experience for all of our fans we made the decision to temporarily halt first-party sales while we scale up our capacity and customer support to meet this demand. From the very beginning, we have intended Guild Wars 2 to be a successful game in the long run. Slamming our servers with new players in the name of sales, adversely affecting the entirety of our playerbase, does not fit into that plan. Guild Wars 2 needs to always be an enjoyable, accessible game, and we will do everything within our means to do so.

Do you believe ArenaNet should have better anticipated the demand for GW2 and planned accordingly, or do you believe that, so many years after a similar launch issue with World of Warcraft, it’s still understandable for this to happen?

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10 Comments on ArenaNet on Guild Wars 2 Lack of Forums, Halted Sales


On September 5, 2012 at 12:09 pm

I think all publishers of games that have partial or entirely online content should have anticipated this kind of server demand. I think Anet should have prepared themselves better for this.


On September 5, 2012 at 12:42 pm

LOL. Dont care. After playing the beta, I quickly decided to put my money into Borderlands 2 instead, as well as Dishonored and Far Cry 3.
Really wanted to like it (prepurchased it ), really didn’t like it. Found it to be quite boring in fact. Hate the way it’s set up. Like Guild Wars 100% more. I think this is going to be alot like SWOR. I think people will get bored fairly quickly. Just my opinion, but it’s really lacking. Doesn’t have the same lasting appeal that the first had. None of my friends who loved the first GW even want this one. To be honest I liked SWOR more than this, and I quit it.


On September 5, 2012 at 1:30 pm

No they prepared well enough, the playerbase is very good and it’s sorting out all the WoW rejects.


On September 5, 2012 at 7:59 pm


Good for you, now please go away


On September 6, 2012 at 8:02 am

I think it’s very hard to know for sure what the demand will be. You can invest a ton of money into buying lots of hardware and getting ready for millions of players logging in on day 1, but if you don’t actually get those numbers then you’ve just wasted a lot of money on servers you don’t actually need. Starting a new MMO can be really expensive and you need to make sure that that investment is actually worth it (i.e. you will do enough sales to justify it).

They prepared their infrastructure for what they thought they might need and are adapting now that they know demand is actually much higher than what they’ve predicted.

I think what they did was fairly sensible and I do admire them for being able to make decisions like stoping sales. This gives them the chance to upgrade their back-end to cope with more players and then they will re-enable purchases. Hope it works out for them.


On September 6, 2012 at 9:48 am

Theones2k, oh what’s the matter buttercup? Don’t like someone who thinks differently then you? Ahhh, poor baby. Like the song says, ” aint that a shame”. I just spoke my opinion. Too many flaws with the game. Like I already said, it’s going to do a SWOR and be popular for a little while, then start to lose people.

Whether you like it is up to you. Whether I like it, is my right. I still play GW, but hate GW2. Way too many changes. I don’t wish them bad, and I hope you like it, but the problems are just starting. Watch and see.
Now I think I’ll stay, but you can go away if you like. Your choice.


On September 6, 2012 at 1:03 pm

I love when comments start becoming personal and fail to reflect or add to the discussion. The maturity of the internet truly is inspiring.

If nothing else, I applaud ArenaNet for at least taking proactive steps. To think a publisher would risk halting the flow of revenue to address gameplay/customer service issues is quite refreshing. From a bussiness perspective, it makes more sense to underantipate demand and then readjust as surplus is hard to liquidate especially if demand isn’t there.


On September 6, 2012 at 8:34 pm

ViceKeridan You must be talking about the other guy cause I always stated my opinion, my answer is to simply not to buy it. Sorry if that’s not good enough for you, cause it is with me. My friends have the same opinion. If you want something alittle more direct than how bout this. Give me a break. You applaud them? They’re simply looking after there own backsides because if the severs go down it will cause alot more problems.
EA did similiar things with SWOR. They let them in early then regulated them so they wouldn’t bring the servers down It all depends on how badly they misjudged things. You act as if they’re the only ones who do this sort of thing. It’s not the saintly thing to do. It’s just the smart thing to do when you’ve boned it that bad.


On September 7, 2012 at 11:42 am


I really wouldn’t say they boned it that bad. There was early-access, followed by official release. Servers are relatively stable, consistent bug fixes and build adjustments right out the gate, good customer service (on my end personally), and I’m certainly having fun. As you stated, we are all entitled to our own opinions. My dry comment in my original post was a general, indiscriminate, blanketting statement. If it were directed at someone personally, I would have stated it.

I never did claim that it was saintly or otherwise, simply that I approve of the steps they’ve taken to ensure stability. Are they looking to protect their backsides? Obviously, but you say that as though it’s a sin to be business-minded; as though it’s the wrong thing to do to make sure your players are happy and if there was to be a stoppage of service/unanticipated complication there are contigencies to address the issue. I’d like to believe my statements have been mostly even-keeled. There was no need to lace a straight-forward discussion with rhetoric.


On September 8, 2012 at 8:50 pm

Vicekeridan no offence, but how is someone suppose to take your general statement when it’s put out like it was. Still, no harm done. As for putting rhetoric into a straight forward discussion, I didn’t. I simply stated a fact. I mean come on, if EA can do it, anybody should be able to, cause EA sucks. All I said was it was smart to cover there own backsides vs crashing the severs,( and no, not everybody has had a smooth time getting into GW2. A number of people have been kicked off and can’t get back on, but again, new game, too be expected. I’m not bad mouthing them just saying it is ( well with most, maybe not all) commen practice to do damage control before it gets out of hand.
If I sound harsh, I appoligize. It may be my frustration at not liking the game. I went and prebought the game, then after playing the beta weekends, got my money back. I really wanted to like the game. Just didn’t happen. But honestly, as many presales as they had, they should have been a little bit better prepared. Oh well. Thats for others to worry about.