ArenaNet on Guild Wars 2 Lack of Forums, Halted Sales
Regina Buenaobra, Guild Wars 2‘s North American Community Team Lead, has explained why the team has been using public social media outlets like Reddit rather than official game forums to speak to its player base, as well as why game sales have been halted.
Buenaobra said ArenaNet’s number one priority is ensuring a stable experience for GW2 players, and that the team is willing to put official forums and even additional revenue via sales on hold to that end.
Speaking to Massively, Buenaobra said:
Like all of our services, we want to make sure that our forums function up to the high standards we expect. Our highest priority right now is to ensure the game runs stably. We made the decision not to open forums for the time being so as not to create additional demand on our infrastructure and our programming team. In the interim, we’ve been using a combination of channels including Reddit, Facebook, Twitter and the game launcher itself to communicate with our fans as regularly as possible.
On the topic of game sales, Buenaobra said:
Demand for Guild Wars 2 has been well beyond our expectations, and in order to maintain a playable and enjoyable game experience for all of our fans we made the decision to temporarily halt first-party sales while we scale up our capacity and customer support to meet this demand. From the very beginning, we have intended Guild Wars 2 to be a successful game in the long run. Slamming our servers with new players in the name of sales, adversely affecting the entirety of our playerbase, does not fit into that plan. Guild Wars 2 needs to always be an enjoyable, accessible game, and we will do everything within our means to do so.
Do you believe ArenaNet should have better anticipated the demand for GW2 and planned accordingly, or do you believe that, so many years after a similar launch issue with World of Warcraft, it’s still understandable for this to happen?
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