ASA Rules in Favor of EA: No False Advertising For ME3
What did you think of Mass Effect 3′s ending? It certainly didn’t sit well with us here at GameFront. But the Better Business Bureau took it a step further by bringing EA’s advertising promise that “decisions you make completely shape your experience and outcome” to the attention of the Advertising Standards Authority (ASA). After an official investigation into the matter, however, EA has been deemed free and clear of any wrongdoing.
Said the ASA: “We considered that the three choices at the end of the game were thematically quite different, and that the availability and effectiveness of those choices would be directly determined by a player’s score, which was calculated with reference to previous performance in the game(s). We also acknowledged that there appeared to be a large number of minor variations in the end stages of Mass Effect 3, and that those were directly impacted by choices made by players earlier in the game(s).”
Ok, so EA avoids any legal wrist slap after all the non-legal swirlies it’s been receiving lately from a large contingent of angry Bioware fans. But evidently EA and Bioware either feel guilty or just want to shut players up, because the “Extended Cut” DLC, which will address the highly controversial endings, is due out this summer and will be free.
Surely, this could have all been avoided…