August NPD: 360 Way Up, PS3 Down, Nintendo Hardware Still Dominating
It’s my favorite time of month – when the previous month’s NPD numbers are released, and fanboys can be put in their place. August was quite a month with the release of Madden (always a big story), BioShock (how well did it do?), and the release date of Halo 3 just a month away. First, let’s take a look at hardware numbers:
Hardware Unit Sales:
PlayStation 2 202K
PlayStation 3 130.6K
PlayStation Portable 151.2 K
Xbox 360 276.7K
Wii 403.6 K
Nintendo DS 383.3K
The Wii and DS are still extremely high, although both saw a decrease from June. The two systems are just in another world as they continue to demolish the competition. Nintendo has got to be all smiles. (But Nintendo doesn’t plan to cut off the surprises.)
Sony, however, has really got to be nothing short of disappointed. All three of their systems are down, and while it wasn’t the largest drop of the three, 130k PlayStation 3 units is less than half of the Xbox 360’s number this month, and only 50k more than the Game Boy Advance. Yikes. PlayStation Portable’s drop can likely be attributed to the remodeled PSP (PSP Lite – you know you want to call it that, Sony) being on the verge of release.
Lastly, we have the Xbox 360 which saw a boost of 100k units sold – bring it to 270k on the month, which is a tremendous boost. It’s amazing what the release of Madden, combined with Halo 3 on the horizon, can do for a console’s sales, isn’t it?
Software numbers and breakdown can be seen after the break.
Top 20 SKUs:
360 MADDEN NFL 08 896.6K
PS2 MADDEN NFL 08 643.6K
360 BIOSHOCK 490.9K
PS3 MADDEN NFL 08 336.2K
WII PLAY W/ REMOTE 256.8K
WII METROID PRIME 3: CORRUPTION 218.1K
WII MARIO STRIKERS: CHARGED 147.4K
PS2 GUITAR HERO 2 W/GUITAR 145.4K
WII MARIO PARTY 8 138.3K
PS2 GUITAR HERO ENCORE: ROCKS THE 80S 127.1K
XBX MADDEN NFL 08
WII MADDEN NFL 08
NDS BRAIN AGE 2: MORE TRAINING IN MINUTES A
360 TWO WORLDS
NDS POKEMON DIAMOND VERSION
NDS HIGH SCHOOL MUSICAL: MAKIN THE CUT
360 GUITAR HERO 2 W/ GUITAR
PSP MADDEN NFL 08
NDS POKEMON PEARL VERSION
360 TIGER WOODS PGA TOUR 08
There are a few things that are particularly noteworthy to be seen here. First, the most obvious one is that Madden on 360 sold nearly a million copies in less than a full month. That’s HUGE. Aside from that, the face that it outsold the PlayStation 2 version (which still had a hell of a month) shows that gamers finally seem to be moving on to the next generation platforms. Even the PlayStation 3, with its subpar hardware sales performance this month, still sold well over 300k copies of Madden.
BioShock nearly cracked half a million, and when you keep in mind the release date, which was late in the month, that’s a terrific figure for a new IP. No wonder Take-Two already has big plans for what is now a franchise.
Other noteworthy games on the list include Two Worlds, which cracked the top 15 despite it being a monumental pile of suck. Guitar Hero continues to sell relentlessly, even the $50 expansion pack, Rocks the 80s. Metroid Prime put up a solid number for also having released late in the month, although it isn’t surprising since it’s the first big hardcore Wii title since Super Paper Mario.
Lastly, and I find this to be pretty funny, the Xbox version of Madden outsold the Wii version. That’s right, a version of the hottest game sold better on a console that is all but abandoned by its manufacturer than it did on the hottest selling console of the year. I guess people don’t want to waggle their Wiimotes like they’re actually playing football. Button presses FTW