Avalanche Boss: Games Are Traded In Because They Are Too Short

Avalanche co-founder Christofer Sundberg believes that the vast majority of games are traded-in by gamers simply because they offer little in the way of replayability.

Speaking to Edge, Sundberg, who is also Avalanche’s Chief Creative Officer, said that Just Cause 2 is still played to this day by its many players in contrast to games with less replay value, which are traded in with more frequency. The studio is currently developing Mad Max, an open world post-apocalyptic game with a wide array of content.

“I’m sure it’s been an issue but that’s because games have been too short,” said Sundberg of the issue of used games “I mean when you can play a game through from eight to ten hours, I would return the game too, because there’s no reason for players to play again.

“If you’re offering little variation, then there’s no motivation for the player to keep the game – unless they want to have a nice bookshelf. That’s why we answered that with Just Cause. I go into game stores each week and I always go to the used game boxes – I usually don’t find that many [copies of Just Cause].”

Sundberg’s comments echo the words of Nintendo’s Reggie Fils-Aime of Nintendo, who said that the reason Nintendo platforms have the lowest trade-in rate of any platform is due to the replayability (via Polygon) of their games.

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