Battlefield 3 Wants to Take Down Call of Duty

The other day, Ron speculated about a “major confrontation” between Battlefield 3 and this year’s Call of Duty after rumors broke that BF3 would hit November 2, which comes a week before the increasingly traditional Call of Duty release window. It turns out Ron was right on the money, and EA boss John Riccitiello warn’t afeard to say it at his Ad Age Digital Conference keynote this week. First, he does confirm that it’s coming in November (without giving a specific date), and then he says this:

This game is designed to take that game [Call of Duty] down. If you’re looking for a battle of titans, a Red Sox vs. Yankees, if you’re trying to understand whether it’s Microsoft or Google, and what the tip-off point is for this holiday season: this is it. There’ll be a couple hundred million dollars of marketing against the two products going head to head, with similar designs. We think we’ve got the better product. It’s gonna be a blast.

Look, guys, I really don’t care all that much about Call of Duty or Battlefield, but if EA really is going to throw a $100 million marketing budget at Battlefield 3 in an attempt to take down Call of Duty, I think we might just be in for one hell of a November, one way or another. I’m so excited! EA vs. Activision has never been more real than it is right now.

Check out Riccitiello’s keynote below. The Call of Duty comments come at about the 6:30 mark.

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1 Comment on Battlefield 3 Wants to Take Down Call of Duty


On April 7, 2011 at 12:37 am

I wonder if Activision is going to give us yet another COD game on the same engine as before, updating nothing and once again screwing anyone who dares pay the money for it.

Seriously, the last few games are the same exact on the same ancient engine. And people keep buying it thus giving those lazy fools no reason to change anything.

BF will be the superior game, but too many kids will be funding the COD game.