Bethesda is Steering Clear of Mobile and Social Platforms

Bethesda is a publisher that knows where it belongs, and where it belongs isn’t on social and mobile platforms.

Speaking to Eurogamer, Bethesda Vice President of Public Relations, Pete Hines, said that the company “knows what it’s good at” and that means keeping its nose out of social and mobile platforms, as well as Nintendo—whose platforms including the Wii U and the 3DS the company has never released a game on, and has no intentions to.

“We have nothing announced in development for Wii U,” he said. “It’s not something that we’ve done anything for previously. I don’t even remember the last time we’ve done a Nintendo title. We don’t have anything now. Whether or not we would in the future is [to be decided]. As for why, I guess I’d rather not go into that.

“A while ago it was social games that were all the rage and [people were asking] ‘why aren’t we doing Facebook?’ That’s not what we do, and now that’s no longer a big deal. So we didn’t run after it and now we’re not running away from it. We’re just going to kind of stick to what we feel is best.

Hines said that the company isn’t interested in branching out. The mere fact that other publishers are doing it isn’t a good enough reason to follow suit. It has to be done with the right project, should they ever decide to do so.

“We don’t have Facebook stuff. We don’t have mobile stuff. We feel like we really know who we are and we know what we’re good at. That’s not to say that we wouldn’t do an iPhone game or an XBLA thing, but it would have to be at a certain time where it would feel right coming from us. If we’re not going to do that, then we’re just not going to bother.

Hines further revealed that the publisher has started a new studio in Austin led by Rich Vogel (who formerly served as executive producer on The Old Republic) called Battlecry, and that the studio is currently working on a free-to-play game. He said so to point out that the publisher isn’t just interested in sticking to triple-A, disc-based games.

“We have other stuff in the works.”

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1 Comment on Bethesda is Steering Clear of Mobile and Social Platforms


On June 23, 2013 at 2:00 pm

When you wipe your arse with millions thanks to the Elder Scrolls series, why bother branching out?