Big Brother is Watching, MMO Players

Researchers at the University of Minnesota have launched Ninja Metrics, a software startup focusing on the analysis of data.

Their goal?

[identifying] key traits upon massive multiplayer online gaming communities [to ultimately] identify each player’s psycho-social motivations, and take action to help ensure enhanced user experience.

If being spied upon isn’t disconcerting enough as it is, being an MMO player that is spied upon by “Ninjas” must induce a level of paranoia normally reserved for conspiracy theorists.

Jaideep Srivastava, co-inventor and cofounder of Ninja Metrics, claims the company will be able to use the data it gathers in order to:

…identify user trends, target key players, and predict when a player may cancel their account.

While Ninja Metrics’ objectives seem to be in the best interest of gamers, it’s a little disconcerting to know that some faceless organization will be so in your head that it’ll know when you’ll drop your subscription before you do.

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1 Comment on Big Brother is Watching, MMO Players


On July 26, 2011 at 7:26 pm