Bioshock Sells A Few Copies
It doesn’t take an industry analyst to predict that Bioshock sold a million copies last month. The pseudo-steampunk inspired title stormed the gaming scene garnishing some of the highest scores ever bestowed by the better known gaming critics. For a short while there, Bioshock copies were flying off the shelf so fast that retailers, such as Gamestop and EB, couldn’t maintain the demand. Not bad for a 3rd party title not backed by any console-maker. In fact, Take-Two Interactive’s Chairman Strauss Zelnick takes great pride in his company’s small “runaway success”:
“I’m particularly pleased with the tremendous market response to 2K’s BioShock. It is reported we are the top-selling title at GameStop, less than a month since launch. We have already shipped more than 1.5 million units. Clearly we have a new hit franchise on our hands. And this one was developed internally and we own the IP. We’re proving our ability to diversify Take-Two’s product portfolio.”
So yeah, Bioshock probably sold a few copies. Enough to possibly fill that financial void that Take-Two has been suffering with a GTA-less quarter and slipping sales. Whilst discussing GTA sequel-itis spiel, Strauss Zelnick also had this to say:
“I would say probably roughly an every three year [release] schedule would be optimal. … I expect we would apply roughly the same strategy to BioShock, because BioShock is shaping up to be a very important franchise. I don’t want to say more than that about BioShock because I certainly don’t want to jinx it, but I feel awfully good about where that is going.”
And you just know they are going to milk this rediscovered franchise for all it is worth too. Of course, I don’t have an issue with expressing my disdain for sequels. I feel if you have an exceptional title that achieves its goal of captivating the audience, then any sequel following it makes the original title seem less mystical. It’s almost like having a sequel takes away that stigma of uniqueness. I know many would disagree, and I don’t think every title should be sequel-less (Guitar Hero, anyone?), yet sequels are a personal peeve of mine. It is my utmost opinion that energy, time, and resources spent in developing a sequel could have been better spent towards an original idea. But, as few wise men have said before, “all original ideas have been used.” Or to quote a favorite South Park episode of mine: “Simpsons did it!”
For now, we watch Irrational/2k/Take-Two bask in the glory; and Big Daddy can take his much needed vacation.