BioWare: Until It’s ‘Normal,’ Players Won’t Be Happy With Day 1 DLC
BioWare thinks that until Day One DLC is just a normal thing all the time, the player community generally isn’t going to believe that that content was made separate from the main game, and not stripped from it to snag a few extra bucks.
Speaking at GDC Europe last week, BioWare Director of Online Content Fernando Melo said that fans are going to accuse developers of lying about Day One DLC’s origins, for now, anyway.
“If you have a consistent culture of how you’re communicating to your fans, that will increase the number of people that are more likely to believe in your explanation,” Melo said. “You’re not lying to them, but they will take whatever you’re saying as like, ‘you’re lying to us.’ That will always be there.
“The only way that that’s going to go away is you fast forward a few more years, where this is just normal. Every game is digital from day one. Every game is an ongoing service, almost like an MMO, where on any given day new content shows up. Maybe that’s part of the base package, and maybe it’s a premium feature.
“Contrary to what you might hear on the internet, fans do want more content. They tend to say, ‘I want it now,’” Melo said. “The problem with day one content and the challenge around it is that the right answer for now is different for every player. There is no single right time, there is no single now. It’s subjective, and it’s unique to every player.”
BioWare has complained about this before, with BioWare Producer Christina Norman claiming that fans need to stop crying about Day One DLC because it’s BioWare’s prerogative to release content as it sees fit and effective, basically. There’s a point to that, I admit.
But then again, Day One DLC is, fundamentally, additional content sold at an additional price for the game you just purchased. Are developers surprised that players don’t just take them at their word that the developer isn’t fleecing them by holding back portions of the game in order to charge more?
And what’s more, story content DLC lately is getting more and more shady. Capcom released an additional ending for Asura’s Wrath. And a little closer to home, BioWare’s Day One DLC for Mass Effect 3, From Ashes, has a huge impact on the game and story experience. Add $10 to the sale price if you want that experience.
Maybe developers should consider the relationship they’re creating with players by selling extra content on Day One, rather than complaining that people are complaining about it. Nobody likes to feel ripped off, and just because you say you’re trustworthy doesn’t mean people are going to believe you.
I dunno. What do you guys think?
Via OXM UK.