Blizzard Apologizes For Botched Diablo 3 Launch, Delays Auction

We’re all aware of what a clusterfrak the Diablo 3 launch has been. Plagued by new errors upon new errors, gamers worldwide have had serious difficulty actually playing Diablo 3. So far Blizzard has been fairly good about acknowledging the issues and reassuring fans that fixes are forthcoming, but 3 days into the Diablo 3 launch cycle, the problems continue to get out of hand. Just last night, in fact, several issues thought solved affected a lot of North American gamers.

Given how ongoing this is, Blizzard’s done the only thing they could: Apologize, via an official statement to

Diablo Players:

We’d like to extend a very sincere thank you to everyone who joined the global Diablo III launch celebrations this week, as well as to everyone who was ready to jump into Sanctuary the moment the game went live.

To that end, we’d also like to say that we’ve been humbled by your enthusiasm — and we sincerely regret that your crusade to bring down the Lord of Terror was thwarted not by mobs of demons, but by mortal infrastructure. As many of you are aware, technical issues occurring within hours after the game’s launch led to players experiencing error messages and difficulty logging in. These issues cropped up again last night for the Americas and Europe servers. Despite very aggressive projections, our preparations for the launch of the game did not go far enough.

We’ve been monitoring the game 24/7 and have applied several optimizations to help our systems better weather the global rush. As of late last night, specifically 11:50 PM PDT on May 15, all systems have been online and running relatively smoothly. We’re continuing to monitor performance globally and will be taking further measures as needed to ensure a positive experience for everyone. This includes some maintenance to implement additional improvements for each region.

In order to make sure everything is continuing to run as it should, we’ve decided to move out our target launch for the real-money auction house beyond our original estimated date of May 22. We’ll post further updates on that in the near future.

Aside from the tremendous number of players simultaneously logging in to the game, one of the launch-day service issues was linked to the achievement system. Some players began to notice early on that achievements were either not being earned properly, or not being saved between multiple logins. We’re investigating this issue and will provide a specific update as soon as possible.

We greatly appreciate everyone’s support, and we want to sincerely apologize for the difficulties many of you encountered on day one. Please visit the Support site or Support forums for the latest service-related updates or for help in troubleshooting any technical issues you may be having downloading, installing, or while playing the game.

Thank you again for your patience while we reinforce the gates of Sanctuary and further strengthen it for your onslaught.

Blizzard Entertainment

There’s a right way to handle a problem, and the wrong way. The wrong way would be to make vague, noncommittal statements that refuse to even acknowledge what people are actually saying, and only issue a statement when it becomes obvious people won’t get bored and go away. And then there’s the right way, or at least, the mostly right way, and it looks like Blizzard is choosing that path. Now if they could only fix these problems, ditch persistent Internet DRM, and delay the auction indefinitely, we’d be golden.

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3 Comments on Blizzard Apologizes For Botched Diablo 3 Launch, Delays Auction


On May 17, 2012 at 1:50 pm

spelled launch wrong in the title.


On May 17, 2012 at 4:36 pm

So since the launch of the RMAH has been delayed indefinitely, how about turning off the DRM requirements?

Caine 607

On May 17, 2012 at 10:48 pm

“Now if they could only fix these problems, ditch persistent Internet DRM, and delay the auction indefinitely, we’d be golden.”

Too bad none of this will ever happen, since there are so many gamers willing to bend over and let ActiBlizz have their way with them.