Blizzard is Pursuing Microtransactions for World of Warcraft

Blizzard has long been averse to implementing microtransactions into World of Warcraft, although it has had no problem doing so with Diablo 3, through the game’s real money auction house.

The studio may be considering revising its stance on microtransactions in the popular MMORPG, according to a post on the game’s official forums,, where a community representative Jonathan Brown mentioned the possibility of making real-money purchases directly through the game.

“We are currently exploring the possibility of adding a way for players in certain regions to make purchases directly within the game,” wrote Brown (via Polygon). “As part of this process, elements related to this will be appearing on the PTR. We’ll provide additional updates on our plans as development progresses.”

Word of the microtransactions first surfaced when players discovered the existence of a spell that could boost in-game experience points—it’s typical for other games with microtransactions to offer such services.

The development may be seen as a worrying step for the company to take with World of Warcraft.

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8 Comments on Blizzard is Pursuing Microtransactions for World of Warcraft


On July 4, 2013 at 8:52 am

People still play this game?


On July 4, 2013 at 10:24 am

Anyone really surprised?…


On July 4, 2013 at 10:40 am

@ Quinsec Yep and pay monthly. Henry Cavill from Man of Steel is one of them LOL

I think this will finally put the nail in the coffin for this game. This didn’t work for Diablo 3 and look at where its at now. They wouldn’t dare do it for starcraft because it would have ruined its trilogy(Well perhaps they will do it during or after the next one is released). Blizzard can’t be bleeding money because WOW has generated billions of dollars a month since the games release back in 2004. It’s the most successful game ever and no other game will ever generate the amount of money this game has. I think whats going on is the want to lose people so they could shut down servers for there new MMO.


On July 4, 2013 at 11:07 am

You know, I used to like Blizzard. I even saw the appeal of WoW, I just accepted that it, like all MMOs wasn’t for me.

Then they released Diablo III, and apparently they haven’t learned their lesson from that, or rather, by actually using the Real Money Auction House, people collectively failed to teach them the lesson they needed to learn.

Red Menace

On July 4, 2013 at 2:07 pm

Was a WoW player for many years but I got tired of all false promises.


On July 4, 2013 at 6:29 pm

Can’t believe it, WOW/Blizzard are getting money from slow deaths subscriptions and they want get there slow death subscription players to empty more money as kind of bonus to them, WTF!?! talk about seeing how many mugs there are.
Blizzard=No Morals=Greedy s.


On July 5, 2013 at 7:05 am

This would be ideal if the game was going f2p like so many other p2p mmo’s have done. But since it’s still with a sub they’re going to die, and either give up on it entirely or some other company will pull WoW from the ashes and release it as a f2p. WoW’s old anyway there’s so many other f2p games with better quality and communities



On July 5, 2013 at 9:33 am

Nothing surprises me anymore.