Blizzard on Diablo 3 Lowered Expectations: It Was Sarcasm

Two days ago, we brought to your attention a post by a Blizzard community manager stating that we should lower our expectations for Diablo 3. This news has since been passed around so much that Diablo 3 Game Director Jay Wilson felt the need to post an official response stating that the post in question was “obviously sarcastic,” and that the Blizz team does want fans to have high expectations of all Blizzard games.

His message, in full, reads:

Some of you might have seen some headlines or a certain (obviously sarcastic) blue post that implies that we’re unsteady about where Diablo III stands, and that you should temper your expectations when it comes to the next installment in the Diablo series.

Let me be clear: Nothing could be further from the truth.

As those of you in the beta have seen, the game is in good shape. Actually, I should say that the beta version of the game is in good shape. The latest full build we’ve been testing here in the office is in great shape.

We get a lot of sympathy from the other teams because of the long hours of crunch our design team is putting in, but the secret is that playing through the game as we do final tuning, bug fixes, and optimizations is a real joy. We always know a Blizzard game is almost ready when we have to ask members of the team to stop playing so they can get their work done. That’s definitely been the case around here.

We think you’re going to love Diablo III when it’s released, and speaking of release plans, you can seriously expect a launch-date announcement from us in the near future. See, I didn’t say “soon,” so I’m not taunting you. ;) You’ll know as soon as I know for sure the exact date.

And by the way, we want you to have high expectations for Diablo III and all Blizzard games. That’s what pushes us to try to make the best gaming experiences we possibly can. If Diablo III wasn’t a worthy next installment in the Diablo series, we wouldn’t release it. That’s the way we do it. That’s the way we’ve always done it.

As I’ve said many times in the recent past, we think Diablo III is coming along great and we can’t wait for you to get your hands on it. We’re doing all we can to ensure you have one hell of a time once you step foot in Sanctuary…

Also, I think Diablo is much more comparable to the Evil Dead series personally, and those just kept getting better. OK, I know a lot of you prefer Evil Dead 2 to Army of Darkness, but come on, Bruce Campbell fights a squad of little Bruce Campbells! Priceless. =)

I question whether the original post was sarcastic; while written in a light-hearted tone, it raised valid points: some fans are hyping Diablo 3 to unrealistic levels. We recently saw a huge backlash amongst Old Republic fans when the game didn’t turn out to be the gift From Above that some expected it to be. Blizzard isn’t at fault for creating a fan base that expects the world of them; admitting concerns about meeting unrealistic expectations, especially in light of recent events with the Old Republic, is no sign of weakness.

For reference, here is the original post:

I too worry that we won’t be able to meet the expectations people have built up for themselves. Part of my job is managing people’s expectations, so… eh… stop it. Stop thinking about how awesome this game could be. Just imagine it’s a new M. Night Shyamalan movie. Sure Sixth Sense was amazing and Unbreakable had it’s moments, but this right here is the sequel to The Village … or The Happening … or Signs … or any of the movies besides the two I first mentioned. So just like, lower those expectations, but still definitely buy the game please, and everything will be just fine. K?

Does that sound like sarcasm to you?

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3 Comments on Blizzard on Diablo 3 Lowered Expectations: It Was Sarcasm


On February 24, 2012 at 12:58 pm

I think it might have been sarcastic, but who expects sarcasm to be easily read via sterile text? What it was or what it wasn’t, it WAS a stupid thing to originally post, imho.


On February 25, 2012 at 4:00 pm

It was obviously sarcasm.

I was embarrassed for you when I read the oblivious original post.


On February 26, 2012 at 11:49 am

Might just be that bashiok (or whoever wrote the post) is not very impressed with D3 but unable to speak out directly against it.