Blizzard Seeks Producer to Coordinate In-game Advertising in Titan


You know you’ve made it as a game developer when even your job postings become news.

Specifically, games journalists have seized on a Blizzard listing for a “franchise development producer” who will be asked to “work with major consumer brands to facilitate product placement and licensing within the world of Blizzard Entertainment’s next-gen MMO that enhances the gameplay experience.”

That “next-gen MMO,” Blizzard’s Titan project, is the target of much speculation. While no one outside the halls of Blizzard’s Irvine, CA headquarters knows much of anything, the possibility of in-game advertising (perennially unpopular among gamers) is a disappointing piece of news.

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3 Comments on Blizzard Seeks Producer to Coordinate In-game Advertising in Titan


On January 23, 2012 at 6:27 pm

While I do find the in-game advertising disappointing, this may be their method of delivering a subscription-free MMO out of the box. I don’t know if this is a good thing or a bad thing.


On January 23, 2012 at 11:37 pm


Bad thing, paying a subscription fee is far better then being bombarded with advertisements and then later forced to buy stuff out of some shop (Microtransaction).

Dave T

On January 24, 2012 at 8:01 am

Ha! How about both? wouldn’t surprise me if they wanted subs and advertising revenue!