Blizzard Sued over Autenticators

A class action lawsuit has been filed against Blizzard for making money by “deceptively and unfairly” charging customers for an after-sale security product to protect their private information from hackers — the Authenticator.

The charges laid against the company include consumer fraud, unjust enrichment, negligence, breach of contract and bailment. According to the complaint, sales of Authenticators, which come as a physical product or download, have brought in $26 million, and Blizzard puts the onus on gamers to tighten security on their accounts rather than making accounts more secure on their end. The claim goes on to highlight the fact that Blizzard requires customers to sign up for a account in order to play.

via Courthouse News Service

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15 Comments on Blizzard Sued over Autenticators


On November 11, 2012 at 11:12 pm

I saw this the other day on a different site. I couldn’t believe what I was reading. It’s re-freaking-diculous. I expect this case to be dismissed on day one because this kid has NO idea what he’s talking about when it comes to how the authenticators work.


On November 11, 2012 at 11:38 pm

*chews popcorn*. I want Blizzard to lose this; they’ve sunk very low as a company lately. I simply don’t play Diablo 3 anymore; I won’t play a single player (for me) game that locks me out every week, so someone else, somewhere in the world can update something. F*ck ‘em; I’m taking my gaming dollar and time elsewhere.


On November 12, 2012 at 3:04 am

gaming and pc gaming in particular is so …. anxiously awaiting robertsspaceindustries to come up with some cool stuff

mischievous owl

On November 12, 2012 at 7:23 am

No, one made them buy it… them did it to yourselves. The judge should toss this lawsuit out. Having to have a account in order to play is the same as any other online service…. the authenticators are not mandatory in the slightest.


On November 12, 2012 at 7:47 am

I’m curious where, exactly, he got the $26 million figure. I didn’t pay for mine that I got on my phone, so if it’s such a money making racket, then it seems strange that they would give them out freely to anybody with an android/iphone.

Blizzard’s made missteps, but authenticators are absolutely NOT one of those. This screams somebody who needs cash, or somebody who is upset about something else that Blizzard has done.


On November 12, 2012 at 8:11 am

pooleboy87@ You don’t pay for the account, you pay for the extra security afterwards. They sell you stuff that will supposedly make you account more secure. A lot of companies do this. Ea does it with there Old Republic. They call it a security key. Instead of making your account as secure as it can be, they save the real secure stuff for people willing to pay extra. Standard greedy business tactic.


On November 12, 2012 at 8:38 am

Interesting stuff, I sure hope Blizzard loses. While there are plenty who will plead the company should win, they’re just supporters of a corrupt and greedy society and don’t really understand what they’re supporting, other than big business over right and wrong ethics. Simple fact is, consumer or otherwise, people have a right to buy a thing without having to accept a million contractual obligations with the damn purchase. Yes the company LEGALLY has the right to require you to accept a million agreements before you can use the product, but ETHICALLY it’s just wrong. You basically have to sign away your life and your first born to get onto a Blizzard product or Xbox LIVE anymore, it’s disgusting. We as a gaming community really need to begin pushing back against Blizzard/Activision, EA and Microsoft. Cause if the consumers don’t start fighting this atrocious greed mongering soon, gaming as we know it will mutate into a horrible profit maximizing piece of Cr@p with no substance and subscriptions which come with fees just so you can choose which monthly gaming subscription you want to pay for on top of you network subscription. Think it sounds stupid, people said the same thing about bottling water…

Loe Ryeda

On November 12, 2012 at 10:26 am

Vivid8 – You’ve hit the nail on the head. Too many people only look at whether or not it’s ‘legal’, they treat the letter of the law or the almighty dollar almost like a religion. Blizzard have set up a hugely questionable (and that’s being kind) system that frankly has no practical application outside of screwing the customer out of more money than necessary. In any and all ethical senses, this is a pretty low thing to do. However, because it’s technically ‘legal’, people just go along with it as a “necessary evil” of a capitalist society. Same as uncontrolled gun access and the ridiculous ‘Stand Your Ground’ law. Meanwhile, people who smoke a bit of weed in their spare time or help their terminally ill relatives to die with dignity are treated as criminals, and again this is just accepted. This mindset needs to change, and fast. Blizzard should lose this case and bring an end to such shoddy business practices, and deal a blow to such compliant public sentiment in general.


On November 12, 2012 at 11:29 am


Please read that again. No, I don’t nor have I ever payed for “extra security”. So I’d review that statement, because it’s patently false. The “extra security” is provided to me for no more that I would pay with out it. I downloaded the authenticator app free of charge from the android AND the iphone store when I replace my phone. So I would review your facts before you continue to appear like somebody who doesn’t know what they’re talking about.

They charge shipping $6.50 for the authenticator that they sell themselves (i.e. what it costs to make it, approximately) and waive the shipping charge on it (i.e. send it to you at THEIR cost, not yours).

People who are saying that BLIZZARD has done something wrong in this particular instance are nothing more than flat out ignorant of the situation. You want to talk about areas that they’ve messed up, then I’ll point you in the direction of Diablo’s DRM, and RMAH. But authenticators are something that they do right.


On November 12, 2012 at 11:56 am

I personally agree with the Authenticators. I have personally been hacked out of my WoW account before. The Authenticator adds piece of mind that no hidden keylogger or malware can get said hacker my info, without the authenticator key. Also that little device makes it so your account is locked to you, in that there is a serial number on the back of it. Also if you sell your account, you cannot retrieve it without the authenticator..


On November 12, 2012 at 1:20 pm

pooleboy87@ I don’t need to read anything again as I didn’t say you had payed for anything more. All I said was many companies do charge extra for the security key. EA does it with Old Republic. I really don’t know about WOW as I don’t play it, but something is going on. I don’t know what they are doing, nor do I really care. I just know that it happens. I’ve seen it. Maybe not on WOW, but it does. Thats all I said.


On November 12, 2012 at 4:13 pm


You quite clearly said “You don’t pay for the account, you pay for the extra security afterwards”. I’m not sure how you work that out to not saying that I’ve paid for it. I have the authenticator. That’s what the “extra security” that you keep referring to is. So, in saying that you have to pay if you want it, yes…you’ve said that (since I’ve got it) I’ve payed for it. That’s quite clearly incorrect as, like I said, I have an authenticator that I received for free (i.e. no additional charge at purchase or above the monthly sub rate, which is the same as it’s been since vanilla) from various app stores.

SWTOR has the exact same option. You can get an authenticator for it from both the android and apple app stores. Or you can purchase a physical authenticator from their stores, which they will send to you for essentially the cost to manufacture the thing. So, again, I highly suggest you get the full story before you comment on this.

What’s “going on here” is that it is cheaper and easier for these companies to offer additional security (even at a loss) than it is for them to deal with people constantly having their accounts hacked by phishers, gold sellers, and general a-holes…so they offer these additional security methods that protect the users from external threats that Blizzard (or whatever other company you would like to place here) can’t protect players from internally.

Again, if you want to suggest that Blizzard is using this as some sort of greedy ploy, you’re flat out wrong. Are they doing it out of the kindness of their hearts? No, not really (at least as a company, I’m sure that there are employees that don’t enjoy the thought of people getting their game experience ruined by hackers). But Blizzard is NOT withholding security measures with the intent to make money in this instance.


On November 12, 2012 at 8:09 pm

pooleboy87@ Are you really this ignorant or are you just being arguementative? As many times as blizzards been hacked, yeah, I’d say they could do a better job. I don’t care if it is at cost, they are still charging, and people are STILL being hacked. Draw your own conclusions. Oh and moron, I never said you payed for so you really need to do a better job of reading and stop putting words into my mouth. I run on pc so it cost me money, not monoply play money. Oh did I mention that blizzard gets hacked. Accounts get jacked. Great job of security. Tired of listening to you whine so write what ever floats your boat, I’m done arguing with you.


On November 12, 2012 at 11:54 pm

Id just like to point out to everyone saying big bad Blizzard is SSOOO unethical with how they handle the authenticators that the digital version is free to download and use.


On November 13, 2012 at 1:05 am

Based from their responses, TheDog, Vivid8 and Loe Ryeda all come from the same ignorant pool as the one that filed this suit. Anyone who has ever downloaded the digital version of the authenticator knows it’s free for anyone who wants it.

I agree with pooleboy87, Blizz has missteps but the authenticator is not one of them.