Blizzard to Microsoft: Put More Emphasis on PC Gaming
Paul Sams, Blizzard’s chief operating officer, is asking Microsoft to “put more emphasis on the Windows operating system” as a gaming platform because he feels that the giant from Seattle is focusing too much of its energy on the Xbox 360 and neglecting the PC – which is where its original bread and butter stems from.
Speaking to Gamasutra in a recent interview, Sams stated:
“Well, their gaming focus is very much on the 360. And that makes sense, cause they’re a hardware manufacturer as well as a software developer. And so they’ve got a lot of money and investment tied up in that system.
Certainly they have a lot in Windows. And Windows is a system that supports all the business applications as well as games.
And I kind of look at it and say to myself, is that it would be great if they put more emphasis on the Windows operating system, certainly probably the most prominent operating system in the world. Even more so than console boxes.
And they own and operate that system, so having them put more energy and effort against it – and they would say that they are, but I think that there’s more that can be done.
It makes sense to me, what they’re doing, they’re putting their energy and focus against the 360. That’s where their huge R&D dollars are that they have to earn out on and that’s where I think their gaming bread and butter is right now.”
The problem with Microsoft, is that they have to be number one in every single thing that they do. People who own a PC are already pretty much at their mercy when it comes to an OS, so they can afford to not support gaming on that type of platform. Since they are so intent on remaining the “winner” in the console war, why would they think about putting more eggs in the PC basket? They don’t have to, they don’t need to, and I seriously doubt they will in the future. Microsoft is one of the main reasons that people are saying that PC gaming is dying and they can smile to our faces and claim that they support PC gaming all they want, but gamers can smell BS a mile away – so the only people MS are actually fooling are fools themselves.