Blizzard to Microsoft: Put More Emphasis on PC Gaming

Paul Sams, Blizzard’s chief operating officer, is asking Microsoft to “put more emphasis on the Windows operating system” as a gaming platform because he feels that the giant from Seattle is focusing too much of its energy on the Xbox 360 and neglecting the PC – which is where its original bread and butter stems from.

Speaking to Gamasutra in a recent interview, Sams stated:

Well, their gaming focus is very much on the 360. And that makes sense, cause they’re a hardware manufacturer as well as a software developer. And so they’ve got a lot of money and investment tied up in that system.

Certainly they have a lot in Windows. And Windows is a system that supports all the business applications as well as games.

And I kind of look at it and say to myself, is that it would be great if they put more emphasis on the Windows operating system, certainly probably the most prominent operating system in the world. Even more so than console boxes.

And they own and operate that system, so having them put more energy and effort against it – and they would say that they are, but I think that there’s more that can be done.

It makes sense to me, what they’re doing, they’re putting their energy and focus against the 360. That’s where their huge R&D dollars are that they have to earn out on and that’s where I think their gaming bread and butter is right now.”

The problem with Microsoft, is that they have to be number one in every single thing that they do. People who own a PC are already pretty much at their mercy when it comes to an OS, so they can afford to not support gaming on that type of platform. Since they are so intent on remaining the “winner” in the console war, why would they think about putting more eggs in the PC basket? They don’t have to, they don’t need to, and I seriously doubt they will in the future. Microsoft is one of the main reasons that people are saying that PC gaming is dying and they can smile to our faces and claim that they support PC gaming all they want, but gamers can smell BS a mile away – so the only people MS are actually fooling are fools themselves.


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7 Comments on Blizzard to Microsoft: Put More Emphasis on PC Gaming


On July 1, 2008 at 9:54 am

Took the words right of my mouth; Blizzard’s 100% right. Microsoft is actively working AGAINST PC gaming and the Windows OS in favor of the 360 by putting games out exclusively for the 360, not encouraging PC versions and ports, and not making connectivity and ease of port between the two platforms. They put less than minimum effort into the Games for Windows Live service and totally ruined it; they don’t have or want a clue with PC gaming.


On July 1, 2008 at 11:01 am

It’s about time someone told this to Microsoft, but it’s a no-brainer as to whether they’ll listen.


On July 1, 2008 at 11:03 am

No this is NOT ms’ job to make it a gaming platform ..
Ms’ job is to make a god damn descent os and leave the tolls to people that want to make a pc game.


On July 1, 2008 at 11:24 am

Games For Windows Live will be the death of pc gaming. I’ve never in my life tried such a horrid “product” .. My god man. Join the boycott today!


On July 1, 2008 at 4:28 pm

110% agree with blizzard (And Valve)… MS had been putting the Tools PC game Dev’s use on the back burner and delivering a 1/2 baked Vista and poorly optimized dx10 with the only improvement being the depth of field but requiring a new (and badly done) OS. Don’t get me wrong i live vista as I am using it right now but honestly the performance to features is just more of an over bloated then anything useful. Not to mention MS made the xbox 1 on buying out PC games and making them exclusive as they did with the 360 and gears of war which was originally a PC title that first showed its face at sigraph long before the 360 was even in development. Other things they do such as exclusive rights for royalty trade offs and other incentives to keep their games on 360 only (This means off of the PC and the other systems out there as well). So yes MS is to blame as well as their marketing crew that tries to make people believe that PC Games are dead.


On July 2, 2008 at 6:37 am

I think we are all missing a huge point here. Think about what will happen later on down the road, 6-8 years from now.

As Microsoft focuses less on gaming, they lose the only differentiating factor against Linux and MacOS. Linux is getting easier to use out of the box everyday. If you take a look at any recent distro, you see that the process of installing, updating, and using software is very streamlined now. Debian based distros include a solid driver base, making the OS install quick and painless. If not for gaming, what would make a new (basic) user prefer Windows over Linux? Web browsing, movies, music, porn, online chat, and office applications all are available on Linux.

MacOS is… well, still targeted for people who can’t be bothered to use software more complex than iTunes and a web browser. The people that go for Apple products usually follow their herd instincts. For example, I assume most computer illiterate people get Windows because it is what Dell or HP sells their systems with. They don’t really care what features an operating system has, they just want whatever everyone else is using. It isn’t necessarily a bad instinct, because if we researched the fine details of every decision we make, we would waste more time looking than doing. So 6 years down the road, these consumers are going to buy a new computer, and they see their friends using non-Microsoft systems. Wouldn’t that make them more likely to get a non-Microsoft OS with their new computer? Then what happens when the next buying cycle comes around? More people are exposed to alternatives, and more switchers are born.

I forsee big troubles for Microsoft’s cash cow if gaming loses ground on Windows.

Davn Kincade

On July 2, 2008 at 7:34 am

Yes, finally…thank you Dab…at least somebody here understands.