Blizzard: World of Warcraft Won’t Go Free-to-Play Any Time Soon
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At BlizzCon 2013, Blizzard reaffirmed its position on keeping World of Warcraft pay-to-play.
Speaking at BlizzCon, CEO Mike Morhaime explained that WoW simply wasn’t designed to be F2P, and that he doesn’t foresee a F2P shift in the game’s future.
“We’ve always taken the business model on a case by case basis,” he said. “In the case of World of Warcraft, the first 20 levels are free. It wasn’t designed as a free-to-play game. I don’t see that type of transition happening in World of Warcraft, although we are always looking for new ways to make the game more accessible.”
In an interview with Eurogamer, production director J. Allen Brack added yet another nail in the coffin, clarifying that Blizzard is not even considering the move.
“We would have to rework the game pretty significantly in order to make it free-to-play,” he said. “It’s not something we’re currently considering.”
Would you want WoW to go F2P?