BLOPS2 Sales Down 15% Compared To MW3
When Take-Two Interactive CEO Strauss Zelnick discussed the release strategy for the GTA series earlier this week, he specifically compared it to the Call of Duty series, which sees new games released on a yearly basis. He suggested that Activision’s strategy risked letting the fans get bored with the franchise, and apparently had Black Ops 2′s reported lower than usual sales in mind when he made that point.
We now know how much lower these sales are. Though Activision hasn’t made sales public, as reported on GI, analysts are saying that Black ops 2 sales might be down as much as 15% compared to Modern Warfare 3′s sales a year ago.
“We believe unit sales of Call of Duty: Black Ops II are tracking down double digits year-over-year,” said Sterne Agee analyst Arvind Bhatia. “Our checks show initial sales of CoD: Black Ops II at some retailers were down as much as 20 percent. Subsequently, it appears sales of CoD did pick up a bit over the Thanksgiving holiday. We think the current sales curve suggests CoD: Black Ops II unit sales in its first year could ultimately be down 10 percent to 15 percent year-over-year.”
Yikes. The thing is, Black Ops 2 isn’t bad or, at least, it isn’t any worse than previous games. But clearly, the fans aren’t loving it, and boneheaded moves like removing content fans paid for surely hasn’t helped. Does this mean the Call of Duty Juggernaut is starting to wear down? We’ll see when MW4 inevitably drops next year.