Candy Crush Dev Trademarks ‘Candy,’ Opposes Same For ‘Saga’, the company behind the ever-popular Candy Crush Saga game on iOS and Android, now owns the word “Candy,” thanks to the US Patent and Trademark Office.

King has successfully trademarked the word “Candy,” according to records on the USPTO website. This, in theory, gives King control over the word in all sorts of business scenarios, including on Apple’s App Store, and Google Play. In fact, King has already started sending out letters to other game developers who have “Candy” in their game title. The ultimatum: Remove the app, or legally prove use of the word Candy does not infringe on the trademark.

There is a silver lining for developers, according to the folks over at Gamezebo (who initially broke the story): Enforcing the trademark is going to be incredibly difficult, since Candy is such a generic word.

This would be bizarre enough on its own, but the story continues with the word “Saga.” King has a slew of games with the word Saga in the title (Bubble Witch Saga, Diamond Dagger Saga, and so on). So when Stoic went to go trademark The Banner Saga name, King stepped in and formally challenged the trademark. Stoic, LLC filed for the mark in July, and The Trademark Saga with King has been raging ever since.

In order to successfully trademark The Banner Saga, Stoic will have to prove the lack of connection between its game (and the name) and King’s “Saga” titles.

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2 Comments on Candy Crush Dev Trademarks ‘Candy,’ Opposes Same For ‘Saga’


On January 21, 2014 at 4:09 pm

I think this is daft, they never came up with the name. its common knowledge! they just stole it.


On January 21, 2014 at 8:49 pm

This obscene. Absolutely obscene. The “game” itself (Candy Crush Saga) is nothing but a money leaching addiction. It’s an abomination and the people who made it are clearly just as vile.