Capcom Blames Sluggish Resident Evil 6 Sales On Marketing
Resident Evil 6 didn’t sell as well as Capcom hoped it would, and it’s not because the fans of the series and reviewers alike didn’t much like what it had to offer—or so the publisher claims. Capcom, which appears to be in denial, blames the shortfall on its advertising and “inadequate marketing” more than anything else.
In the company’s most recent financial earnings report, Capcom stated that the 5 million sales made by Resident Evil 5 was “proof that [Resident Evil 5] is a more popular title,” although they have not reached a “clear conclusion” on why it didn’t sell as they hoped. (via GameSpot)
“We believe that the new challenges we tackled at the development stage were unable to sufficiently appeal to users,” Capcom wrote. “In addition, we believe there was inadequate organizational collaboration across our entire company with regard to marketing, promotions, the creation of plans and other activities.
“We will have to examine these results from several perspectives,” the company added. “We will reexamine our internal operating frameworks in order to identify areas that need to be improved concerning development as well as sales and administrative operations.”
Resident Evil 5 enjoyed heavy sales during its launch, which quickly petered out within the following weeks after fan reactions and reviews proclaimed it to be a less than stellar title.