Casual Gaming Still Beats YouTube, MySpace

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Parks Associates has a study confirming that casual games are still the preferred online activity of adult users. Of those adults participating in the study 34 percent play games weekly while 29 percent use sites like YouTube and 19 percent use social networking sites like MySpace or Facebook.

However when it comes to growth video streaming site use was up 123 percent this year while casual online game playing rose 79 percent and social networking is up 46 percent.

Parks analyst James Kuai warns that the casual gaming industry “cannot rest on its laurels. In order to counter the growing competition from other online activities, the industry needs to continue to grow its fan base and find ways to better monetize its existing audience.”

Parks does admit that online gaming does have certain advantages over social networking and video streaming sites when it comes to methods of raising revenue such as web-based and in-game advertising, free trials, subscriptions, and micro-transactions.

I tend to wonder who participated in this study and whether all PC games were lumped together under the casual heading. Also adult is actually rather ambiguous. There is so much difference in the preference of different age groups even when separated by just a decade. How valid can this study really be? 

via Gamasutra

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12 Comments on Casual Gaming Still Beats YouTube, MySpace

used cisco

On August 16, 2007 at 5:41 pm

While this is a pretty interesting study, it’s not terribly surprising, and like shawn said, it raises some good questions about the methodology of the study.

Phantom552

On August 16, 2007 at 5:55 pm

seems just a little unscientific to me… oh well.

micheal

On August 18, 2007 at 1:30 am

Hmm…theres something contemporary which defies to be beaten by MySpace and YouTubes.

MySpace Rocks Though

Norbit

On August 18, 2007 at 5:04 am

So if someone could find a way to link the popularity of social networking with the popularity of online gaming they could be onto a winner. They could call it Home.

THELORD

On November 2, 2007 at 1:52 pm

cool

chris

On December 6, 2007 at 1:05 pm

WEB 2.0 must die
LOL

THELORD

On December 10, 2007 at 11:47 am

offtop: Top commentators – nice pluggin

Peter

On December 14, 2007 at 9:41 am

test only

Peter

On December 22, 2007 at 11:25 am

up

Peter

On January 2, 2008 at 8:26 am

up
up

Peter

On January 5, 2008 at 7:24 am

Casual games is future

Bratt

On January 6, 2008 at 6:24 am

ohh …WEB 2.0