CBS CNet Buyout: It’s All About The Gamers
According to at least one business news source the CBS buyout of CNet is part of growing trend involving companies trying to reach gamers. It’s all about demographics.
In the case of CBS-Cnet, the so-called synergies lie in core demographics. By the very nature of Cnet’s tech focus, its audience features the increasingly hard-to-reach 18-to-34-year-old men who prefer ”Grand Theft Auto IV” and ”Indiana Jones” to TV viewing — unless there’s a ball game on, of course.
The article mentions the recent Blockbuster offer to Circuit City and Microsoft’s attempted hostile take over Yahoo! as well. The common theme is the growing influence of gamers on the economic market. Yes gamers we shall rule the world! It’s only a matter of time.
via The Deal.com